Spend, Spend Spend! On What?

on my way to the apple store, i passed a big screen lcd attached to one of the subway entrances nearby. with times square not so far away i wondered what big companies would spend their money on if we didn’t have such a love affair with consumption of myriad products. perhaps persuasive tech and public diplomacy would make up a larger piece of the advertising pie. speaking of persuasive tech, bj fogg of stanford’s persuasive tech lab is discussing facebook applications, mass persuasion and world peace today.